Leads + Appointments
Incoming leads
Summary loads first. Customer rows load only when you tap a metric.
By Meta ad campaign
Booked / completed / canceled
Booked date, appointment date, completed, and canceled counts stay separate.
Booked by setter
Completed by inspector
Canceled appointment status
Conversion
Lead cohort view: leads created in the selected range → booked → completed → paid jobs.
By conversion stage
Paid jobs by source
Conversion by source
Speed to lead
Callable leads, not-called-yet queue, no-phone/DM bucket, and average open-to-call minutes.
Speed by setter / owner
Speed by inspector
Business hours vs after-hours
Needs action
Validation + source rules
Source paths, collector freshness, and the rules behind the numbers.